James Harris is the Principal of Corporate Development Integration at Google.
Achieving revenue synergies should always be a transaction’s top priority. By leveraging the combined customer base of both companies, and combining the marketing and sales efforts, companies can become a much more powerful force in the marketplace. In this two-part M&A Science Podcast episode, James Harris, Principal, Corporate Development Integration at Google, discusses GTM integration planning.
When two businesses merge, the new company's success often depends on how well the go-to-market plan is executed. The combined company inherits the two businesses’ customers, products, and respective sales and marketing channels. If not planned properly, the combined efforts can lead to customer confusion and lost sales. In this episode of the M&A Science Podcast, James Harris, Principal, of Corporate Development Integration at Google, discusses GTM integration planning.
In this podcast, James Harris explores the ways in which deal practitioners can implement a more Agile approach to each step of M&A, from due diligence to integration.
