



Christian Hassold is a recovering founder and CEO who built and sold three companies over two decades before transitioning into corporate development. His unique perspective—having experienced M&A from both the seller and buyer side—gives him keen insight into the cultural dynamics that make or break deals. He's built corporate development functions from scratch at ChannelAdvisor, CommerceIQ, Salsify, and Wpromote x Giant Spoon, where he led the strategic combination creating one of America's largest independent agencies. Christian specializes in lean M&A strategy with an emphasis on culture fit as a non-negotiable element of successful transactions.
Christian Hassold, SVP at Wpromote x Giant Spoon, reveals the culture red flags founders overlook in M&A—and why culture fit should stop deals dead in their tracks.