Ola Sars is a music tech entrepreneur with over 20 years of experience transforming the global audio landscape. He co-founded Beats Music, which became Apple Music, and is now Founder, CEO & Chairman of Soundtrack Your Brand—the leading B2B music streaming platform for businesses. Ola has raised over $100M, closed 13,000+ licensing deals, and is leading a buyer-led roll-up strategy to digitize and consolidate the global background music industry.
Music tech pioneer Ola Sars shares how he went from founding Beats Music to executing a buyer-led M&A strategy at Soundtrack. Learn how he's digitizing a legacy market through roll-ups, licensing, and strategic dealmaking.