Inside Soundtrack’s Roll-Up Strategy: Building a Global Leader in Background Music

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· EPISODE

360

From Beats to B2B

Music tech pioneer Ola Sars shares how he went from founding Beats Music to executing a buyer-led M&A strategy at Soundtrack. Learn how he's digitizing a legacy market through roll-ups, licensing, and strategic dealmaking.

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Ola Sars, Founder, CEO & Chairman of Soundtrack Your Brand

In this episode of M&A Science, Ola Sars shares the story of his 20-year journey disrupting the music industry—first by co-founding Beats Music (later acquired by Apple), and now as the visionary behind Soundtrack Your Brand. Ola dives into the bold thesis that’s guided his career, why he’s pursuing a buyer-led M&A approach to consolidate a fragmented background music market, and how he’s turning legacy customer bases into scalable SaaS revenue.

Things you will learn:

How to turn a product thesis into a long-term growth engine
How Ola evaluates roll-up targets based on CAC and subscription quality
What it takes to digitize a legacy industry with B2B SaaS
Lessons from Beats Music, Apple, and Spotify on scaling and selling

Ola Sars

Ola Sars is a music tech entrepreneur with over 20 years of experience transforming the global audio landscape. He co-founded Beats Music, which became Apple Music, and is now Founder, CEO & Chairman of Soundtrack Your Brand—the leading B2B music streaming platform for businesses. Ola has raised over $100M, closed 13,000+ licensing deals, and is leading a buyer-led roll-up strategy to digitize and consolidate the global background music industry.

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