



Sharon Van Zeeland is Vice President of Strategy and Corporate Development at Rockwell Automation, where she leads the full spectrum of M&A activity—from strategy and deal execution through integration and venture investing. With a background as an electrical engineer at General Motors and Eaton, plus business development experience at Fairmount Minerals, Sharon brings an analytical, systems-thinking approach to corporate development. Her expertise lies in creating frameworks that systematize the "soft" aspects of M&A, including cultural assessment scoring systems and creative deal structuring that addresses both financial and emotional seller needs.
Sharon Van Zeeland, VP at Rockwell Automation, shares how to systematically assess culture during M&A and sync integration planning with diligence for faster value creation.