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    A Deep Dive into Go-To-Market Strategy
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Courses / 

A Deep Dive into Go-To-Market Strategy

How to Create an M&A Go-To-Market Strategy

What you’ll learn

  • What is a go-to-market strategy in relation to the integration process?
  • How do you start the conversation with corporate development?
  • Who do you involve in building the go-to-market strategy for a back-end vs front-end acquisition?
  • Cross-Selling vs Upselling

Course content

Should the acquired company to be solving the same problem that you are solving?

Tying the strategy with the value proposition from the value thesis

Biggest challenges of executing integration as it relates to go-to-market strategy

Using visuals for a go-to-market fit analysis

Top two significant points to avoid or solve when building a go-to-market strategy

Establishing the right incentives for sales and channels team to start hitting their numbers

Who is this course for

Anyone interested in learning how to build a go-to-market strategy, tie the strategy in with integration, avoid common challenges, create incentive programs, and more.


Javid Moosaji
M&A Sales Integration Strategy at PayPal

Javid Moosaji is an experienced leader with a proven track record in managing strategic partnerships and M&A Integrations. Javid has experience with structuring business models, shaping products to customer needs, delivering large-scale programs, and winning deals.


Upon complete, members will receive a "A Deep Dive into Go-To-Market Strategy" completion badge.

Have any questions?

What is the M&A Science Academy?

The M&A Science Academy is an online-platform where you can access courses taught by M&A professionals. The courses cover a wide variety of M&A topics such as integration, divestitures, due diligence, management styles, and more.

The M&A Science Academy includes courses from M&A experts who are eager to share their stories, failures, and successes.

Our goal is to provide users with knowledge from industry practitioners that can be applied to their own practices.

What is included in an M&A Science Academy subscription?

A subscription includes access to all M&A Science courses, downloadable PDFs, webinars, and more. New content and courses will be added regularly.

Where can I watch the courses?

All courses are available 24/7 on the M&A Science Thinkific page.

Which courses are right for me?

The M&A Science Academy courses were created to cover a range of  topics based upon common M&A challenges. We are going to be adding new content regularly so feel free to explore new areas!

How much does the Academy cost?

There is a monthly membership for $150/month, billed monthly or an annual membership for $120/month, billed annually (save 20%)

How do I cancel?

If you choose to cancel your M&A Science Subscription and wish to end recurring payments go to My Account Billing and hit Cancel for the subscription or payment plan. You will automatically lose access to the academy content at the end of the billing period.

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M&A Science Summer Summit June 2021

This course includes the sessions from our M&A Science Summer Summit June 2021. The sessions cover a range of topics including change management, building corporate development teams, sourcing, and more.
Edward Hamilton
Managing Director - VRC
Toby Tester
Senior Consultant & Project Manager at BTD
Trish Mosconi
Executive Vice President, Chief Strategy Officer & Corporate Development at Synchrony
Sergio Vasquez Botero
Director at BZS Consultants
Ivan Golubic
CFO, FastLap