What you’ll learn
- What is a go-to-market strategy in relation to the integration process?
- How do you start the conversation with corporate development?
- Who do you involve in building the go-to-market strategy for a back-end vs front-end acquisition?
- Cross-Selling vs Upselling
Course content
Should the acquired company to be solving the same problem that you are solving?
Tying the strategy with the value proposition from the value thesis
Biggest challenges of executing integration as it relates to go-to-market strategy
Using visuals for a go-to-market fit analysis
Top two significant points to avoid or solve when building a go-to-market strategy
Establishing the right incentives for sales and channels team to start hitting their numbers
Who is this course for
Anyone interested in learning how to build a go-to-market strategy, tie the strategy in with integration, avoid common challenges, create incentive programs, and more.
Instructor
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Javid Moosaji is an experienced leader with a proven track record in managing strategic partnerships and M&A Integrations. Javid has experience with structuring business models, shaping products to customer needs, delivering large-scale programs, and winning deals.
Badges
Upon complete, members will receive a "A Deep Dive into Go-To-Market Strategy" completion badge.
Have any questions?
The M&A Science Academy is an online-platform where you can access courses taught by M&A professionals. The courses cover a wide variety of M&A topics such as integration, divestitures, due diligence, management styles, and more.
The M&A Science Academy includes courses from M&A experts who are eager to share their stories, failures, and successes.
Our goal is to provide users with knowledge from industry practitioners that can be applied to their own practices.
The M&A Science Academy courses were created to cover a range of topics based upon common M&A challenges. We are going to be adding new content regularly so feel free to explore new areas!
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