Managing Communication Workstream
“Having a dedicated comms person gives you one single source of truth that you can continue to use going forward for all these deals. And it just helps make your life a lot easier.” - Jeff Hennig
Building Your Communication Strategy
When building your communication strategy, consider the deal type, the size of the deal, and how it fits in with your overall strategy. Also, it’s important to consider how you are going to communicate with your people and the message you want to say. Alignment with the seller on how they should communicate with their employees is crucial.
Timing is also another factor. Some deals might get delayed, and the rumor mill might start to spin. You don’t want employees finding out that they are getting bought from the rumor mill.
Furthermore, it’s important not to surprise Wall Street. They could have their assumptions on your strategy that could potentially impact your stock value.