"We see small companies all the time that start with a small strategy and have that strategy evolve over time. Not only there’s nothing wrong with having a strategy evolve, it makes sense." -Ken Marlin

Marlin's military training inspired him to develop a strict approach to M&A. Like in the Marines, Marlin sets and achieves clear objectives, identifies strengths and weaknesses upfront and is truthful with potential partners and clients.

Marlin explains that similar to the Marine Corps, all tactics must be designed to advance a business towards a clear, long-term objective.