How To Make Your M&A GTM Successful

· EPISODE

137

Making M&A GTM Successful

A go-to-market plan should be a top priority during an acquisition. In this episode of the M&A Science Podcast, Gwen Pope, Head of Global Product M&A at eBay, talks about how to make our M&A GTM successful.

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Gwen Pope, former Head of Global Product M&A at eBay

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Creating a go-to-market plan is one of the first things to do during an acquisition. In this interview, Gwen Pope, Head of Global Product M&A at eBay, will be sharing how to make M&A GTM successful.

Listen in and learn about:

The importance of getting your house in order
How to pressure test your deal rationale
Steps to building your GTM plan

Gwen Pope

A veteran M&A “generalist” and thought leader, Gwen brings over 15 years transactional experience, on buy and sell-side deals from $10M to $10B, and 10 years prior in enterprise solution architecture. Her specialty has been Product, Tech, and GTM M&A functions, corporate strategy, and integration management. Her work at Google, Microsoft, eBay, Oracle, and Maersk also highlights full-lifecycle framework innovations for M&A operational success.

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