How to Scale Global M&A with Culture, Strategy, and AI with Rob Brown, CEO of Lincoln International

Strategy

Integration

· EPISODE

356

Scaling M&A Across Borders

Learn how Rob Brown, CEO of Lincoln International, drives global M&A through a strategic blend of cultural diligence, AI innovation, and aggressive integration planning. Discover firsthand lessons on evaluating acquisitions, navigating cross-border complexities, and scaling M&A with intention.

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Rob Brown, CEO of Lincoln International‍

Explore how one of the world’s top M&A advisory firms scales through acquisition. Rob shares his leadership journey, reveals how Lincoln actively manages culture during growth, and explains why integration starts from Day 1. Rob and Kison also dive into cross-border M&A, the rise of buyer-led strategies, and how AI is transforming the deal process.

What You’ll Learn

Why culture is the cornerstone of successful M&A growth
How Lincoln approaches acquisitions differently in Europe vs. the U.S.
How to assess cultural fit beyond leadership alignment
How AI is driving efficiency and insight across Lincoln’s global platform

Rob Brown

Rob Brown is the CEO of Lincoln International. He joined the firm as its seventh employee and helped scale it to a 1,000+ person global organization. With deep expertise in middle-market M&A and a strong belief in culture as a competitive advantage, Rob leads Lincoln’s global strategy while pushing the boundaries of how AI and integration planning can redefine dealmaking.

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