“You have this growth opportunity, and at the same time you care about what you built and you want to preserve that.“ - Armando Biondi

Armando Biondi, Co-founder and COO of AdEspresso, shares the communication and negotiation involved during Hootsuite's acquisition of AdEspresso.

During this podcast, Biondi describes how he strategically communicated during negotiations, how he completed complex due diligence while still managing his company, and how essential trust became between investors and founders. He also give advice on integration and how to ensure post-close continued growth.

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