What the rebadging process looks like and how to do it well

Sachin Kumar, Senior Director - M&A and Regional Lead for HR North America at Conduent (NASDAQ: CNDT)

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While rebadging is a term HR practitioners are quite familiar with, knowledge of rebadging has not caught on outside of the HR function. Today, we will lean on rebadging expert Sachin Kumar to provide a thorough overview of the rebadging process.

What is rebadging?

Rebadging is the process of transferring people from one organization to the other. More specifically, companies enter contracts with vendors providing services to have the vendor hire employees the original company wishes to retain. Quite literally, you are changing the “badge” an employee wears through this transfer of people between organizations. It is important to note this rebadging happens outside of the M&A deal structure, though elements can be similar to the structure of an asset deal (more on this later).

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