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    Capturing Revenue Synergies
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Courses / 

Capturing Revenue Synergies

Capturing revenue synergies is an important aspect of integration. In this course, learn how to capture revenue synergies, prevent culture clashes, acquire a new capability or product, and cross-sell.

What you’ll learn

  • A CRO's Role and Responsibilities
  • Preventing Culture Clashes
  • Culture Consulting
  • Acquiring a New Capability/Product

Course content

Introduction with Joachim Heel, Chief Revenue Officer at Zebra Technologies

Zebra's Acquisition of Motorola Solutions Enterprise Example

Learning to Cross-Sell

Culture Consulting's Impact on Bottom Line-Integration

Go-To-Market Strategies

When to plan for capturing revenue synergies

Who is this course for

This course is for anyone in a Chief Revenue Officer (CRO) role (or looking to learn more about a CRO role) and interested in different CRO responsibilities and tips.


Joachim Heel
Chief Revenue Officer at Zebra Technologies

Joe Heel is the Chief Revenue Officer of Zebra Technologies and is responsible for growing the sales of Zebra’s products and solutions worldwide. Since Joe joined Zebra, its market value has increased sevenfold. A strong sales, services and commercial leader, Joe has senior management experience across several technology industries and has led organizations across the world. Before joining Zebra, Joe held leadership positions at IBM, Avaya, Sun Microsystems, and McKinsey & Company.


Upon complete, members will receive a "Capturing Revenue Synergies" badge.

Have any questions?

What is the M&A Science Academy?

The M&A Science Academy is an online-platform where you can access courses taught by M&A professionals. The courses cover a wide variety of M&A topics such as integration, divestitures, due diligence, management styles, and more.

The M&A Science Academy includes courses from M&A experts who are eager to share their stories, failures, and successes.

Our goal is to provide users with knowledge from industry practitioners that can be applied to their own practices.

What is included in an M&A Science Academy subscription?

A subscription includes access to all M&A Science courses, downloadable PDFs, webinars, and more. New content and courses will be added regularly.

Where can I watch the courses?

All courses are available 24/7 on the M&A Science Thinkific page.

Which courses are right for me?

The M&A Science Academy courses were created to cover a range of  topics based upon common M&A challenges. We are going to be adding new content regularly so feel free to explore new areas!

How much does the Academy cost?

There is a monthly membership for $150/month, billed monthly or an annual membership for $120/month, billed annually (save 20%)

How do I cancel?

If you choose to cancel your M&A Science Subscription and wish to end recurring payments go to My Account Billing and hit Cancel for the subscription or payment plan. You will automatically lose access to the academy content at the end of the billing period.

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M&A Science Virtual Summit June 10 - 11 2020

This course includes sessions from the M&A Science Virtual Summit we held in June 2020. Topics range from integration to valuation, to general corporate development insight, and more.
Toby Tester
Senior Consultant & Project Manager at BTD
Russ Hartz
VP of Corporate Development at ANSYS, Inc.
Dan Menge
Head of M&A Integration at AMD
Carlos Cesta
Vice President Corporate Development at Presidio
Stacy Hendricks
Senior Director at Alvarez & Marsal