Acquisitions are not the only way companies can achieve growth. Partnerships are a great way for organizations to grow their organic growth capabilities. This article will discuss alternative strategies to accelerate growth featuring Yvanna Perez-Morel, Sr. Director of Corporate Development at Ulta Beauty | Managing Director at Prisma Ventures.
"There must be a joint effort to shape the partnership over time to ensure it's a win-win for both sides." - Yvanna Perez-Morel
Similar to acquisitions, partnerships must align with a company's strategic priorities in order to be successful. Additionally, partnerships can serve as a test run for potential future acquisitions. The decision to acquire is typically made by business leaders who have established relationships with the target company.
There is no standard approach when it comes to approaching targeting companies. No two targets are the same, and every company has different cultures and challenges. However, Yvanna and her team have a go-to guide for how to approach a company.
The process of forming a partnership is similar to M&A, but there are some key differences.