How to Execute Product-Based Acquisitions

Integration

· EPISODE

244

There are many different reasons why companies buy other entities. Traditionally, acquirers have focused more on the financial aspect of the target company. However, experience has shown that not all acquisitions are the same and must be executed properly against their strategy. In this episode, we discuss how to execute product-based acquisitions featuring Andrew Morbitzer, VP/Head of Corporate Development at Typeform.

Listen on Apple Listen to Spotify

rWWUvAsFAlI

843786437

Listen to Spotify Listen on Apple

https://traffic.libsyn.com/dealroom/FINAL_MA_Science_-_How_to_Execute_Product-Based_Acquisition.mp3

Andrew Morbitzer, VP/Head of Corporate Development at Typeform

‍

In this episode of the M&A Science Podcast, we discuss how to execute product-led acquisitions featuring Andrew Morbitzer, VP/Head of Corporate Development at Typeform.

‍

Things you will learn:

‍

Product-based acquisition
Assessing product fit
Key elements for deal success
Integrating competing products

Andrew Morbitzer

Andrew Morbitzer is VP of Corporate Development at Life360 (ASX: 360), a consumer tech company approaching 100 million monthly active users. He spent more than 20 years leading corp dev at Intuit and GoDaddy, where he oversaw more than $2 billion in acquisitions. Before returning to the buy side, he worked as an M&A advisor on the sell side, representing technology companies to strategic buyers. He has operated in every seat at the table.

TAKE THE NEXT STEP

Turn what you heard into a repeatable M&A practice.

Explore the Buyer-Led M&A Certification for practical frameworks, tools, and decision-making habits you can apply on your next deal.

Explore certification