Hannah Leung, former Senior Manager, Global Distribution M&A at Salesforce (NYSE: CRM)

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Implementing a GTM strategy is one of the most crucial parts of integration. The GTM strategy is what makes achieving synergies and scaling post-close possible. 

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In this episode of the M&A Science podcast, Hannah Leung, Senior Manager, M&A at Salesforce, talks about the challenges of implementing an actionable GTM strategy.

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In this episode you will learn about:

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• The relationship between corp dev and integration team
• How integration teams do GTM planning
• The challenges in implementing an actionable GTM strategy
• How to ensure team alignment
• How to track value from buying plans