Strategy
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180
Leadership Alignment and GTM Strategy for Successful Deals
Leadership is often overlooked but extremely important in M&A. Getting alignment early from all leaders will help increase deal success. In this interview, Cole Breidenbach, former VP, M&A Integration & Strategic Initiatives at Okta, discusses leadership alignment and GTM strategy for successful deals.
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Cole Breidenbach, former VP, M&A Integration & Strategic Initiatives at Okta (NASDAQ: OKTA)

Leadership alignment is one of the most underrated aspects of M&A. But without leadership alignment, there will be confusion regarding what the company will represent post-close and what needs to be integrated. The company will be left with an inconsistent narrative and messaging, which leads to retention issues.

In this episode of the M&A Science Podcast, Cole Breidenbach, former VP, M&A Integration & Strategic Initiatives at Okta, discusses leadership alignment and creating a GTM strategy for successful deals.

Things you will learn in this episode:

  • What is leadership alignment?
  • How to ensure alignment for integration 
  • Importance of agility during deals 
  • Go-to-market challenges during integration
  • The importance of working with business unit leaders

Cole Breidenbach

Cole Breidenbach is the Pre and Post-Sales GTM and M&A Integration.

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