Making GTM a Success

Pragnya Kashinath, former Director of M&A at Cognizant (NASDAQ: CTSH)

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‍"No two customers are similar. Every customer's journey is different. So you have to be able to customize the way you are doing go-to-market for each of those customers." - Pragnya Kashinath

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In this episode, Pragnya Kashinath, M&A Consultant at Deloitte, talks about creating a successful GTM strategy in M&A. 

Pragnya details their process of developing a GTM, the common challenges they had to overcome, and what are their keys to success that made them successful.