Negotiation Styles Affecting Deal Terms

Every negotiation is different, and it will all depend on the target company. They could be a serial entrepreneur, bankrupt, or happy to be acquired, and it will all dictate how you can approach the deal. 


Each scenario is unique which will affect negotiation styles, and in turn, affect deal terms. Devorah Bertucci, Corporate Development at Microsoft, tells us why here.


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Devorah Bertucci
Director Corporate Development at Microsoft