Strategy
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Corporate Development Strategy: Notion's M&A Approach with Hilary Shirazi
Hilary Shirazi, Head of Corporate Development at Notion, shares how to build M&A strategy, the Four T's framework, and scaling deals without an IMO.
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Hilary Shirazi - Head of Corporate Development at Notion

Hilary Shirazi, Head of Corporate Development at Notion, brings over a decade of M&A experience from LinkedIn, Pinterest, and Zendesk to discuss building corporate development strategy at high-growth tech companies. She shares her proven deal thesis methodology, the "Four T's" framework for categorizing acquisitions, and why integration without an IMO might be the better approach for agile teams.


Things you will learn:

  • The Deal Thesis Framework – How to crystallize strategy before identifying targets using Hilary's proven document template
  • The Four T's of M&A – Talent, Tech, Traction, and Terrain categories that determine your acquisition approach and integration strategy
  • Integration Without IMO – Why embedding integration throughout the process beats traditional handoff models for most deals

Hilary Shirazi

Hilary Shirazi has been driving corporate development strategy since 2014, building her M&A expertise at LinkedIn, Pinterest, Zendesk, and now Notion. She experienced both sides of major acquisitions, including LinkedIn's Microsoft deal, and specializes in tech and talent acquisitions that accelerate product and team growth during critical scaling phases.

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