Making M&A Boring (and Why That’s a Good Thing) with Leon Brujis

Leon Brujis, Partner and Co-Head of U.S. at 65 Equity Partners

Leon Brujis shares how his firm is redefining private equity through non-control investments in founder-led businesses. In this conversation, Leon breaks down why the best companies are never for sale, how immigrant adaptability translates to investing success, and why boring, disciplined deal-making consistently outperforms flashy transactions. He also walks through his framework for negotiating term sheets and building relationships that span years before cutting checks north of $200 million.

Things you will learn:

How to identify and manage multiple antitrust and national security clearances across jurisdictions with varying sophistication levels
Why smaller transactions often require more innovation than billion-dollar deals, and how to build structures when no legal playbook exists
The psychology behind cross-border deal-making and why trust trumps even the most ironclad contracts

Leon Brujis

Leon Brujis brings over 20 years of private equity experience to his role as Partner and Co-Head of U.S. at 65 Equity Partners, where he launched and built the New York office. Previously, he spent 16 years at Palladium Equity Partners investing in companies positioned to benefit from demographic and cultural shifts. Born in Mexico to Peruvian parents and raised in Argentina, Leon's immigrant background shapes his adaptive approach to relationships and investing, helping him close over 20 deals representing nearly $2.5 billion in invested capital.