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Why Pendo Buys Startups (And It’s Not for Revenue)
Pendo CEO Todd Olson shares his playbook for acquiring startups—from buying for product fit to keeping founders motivated post-close. Learn why Pendo values speed, people, and long-term integration over quick wins.

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Todd Olson
Todd Olson is the Co-founder and CEO of Pendo, a product experience platform used by thousands of software companies around the world. A three-time founder with a background in engineering and product, Todd brings a deep understanding of how to scale teams and products. His M&A approach emphasizes product-first thinking, team retention, and long-term strategic fit over transactional value.
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