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·  EPISODE
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Why Pendo Buys Startups (And It’s Not for Revenue)
Pendo CEO Todd Olson shares his playbook for acquiring startups—from buying for product fit to keeping founders motivated post-close. Learn why Pendo values speed, people, and long-term integration over quick wins.
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Todd Olson,  CEO and Co-founder, Pendo

From buying startups to speed up roadmap execution to preserving founder autonomy post-close, Todd breaks down the real levers behind successful acquisitions. This episode dives into how Pendo thinks about M&A without a corporate development team, why it rarely buys for revenue, and how Todd’s team avoids common post-close integration mistakes by keeping culture, product, and people at the center.

Things you will learn:

  • Why speed and product alignment—not revenue—drive most of Pendo’s acquisitions
  • The cost of delaying integration and how Todd learned to fix it
  • How to retain founder energy post-acquisition without over-relying on cash

Todd Olson

Todd Olson is the Co-founder and CEO of Pendo, a product experience platform used by thousands of software companies around the world. A three-time founder with a background in engineering and product, Todd brings a deep understanding of how to scale teams and products. His M&A approach emphasizes product-first thinking, team retention, and long-term strategic fit over transactional value.

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