Massimo Malizia, Director of Corporate Development Integration at Cisco Systems (NASDAQ: CSCO)

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More often than not, M&A involves go-to-market integration. After all, companies are bought to achieve revenue synergies in new markets. Getting the GTM integration just right should be a top priority. 

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In this episode of the M&A Science Podcast, Massimo Malizia, Director of Corporate Development Integration at Cisco Systems, talks about the challenges of go-to-market integration and what we can do to make it more successful.

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You will also learn:

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• Handling sales team retention
• How to transfer legacy customers 
• Structuring compensation plan
• Biggest lessons learned in GTM integration 
• Launching new products