The Basics of M&A Integration Execution

Aaron Whiting, Chief of Staff at Crownpeak

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Value creation in any acquisition relies heavily on how well the M&A integration goes. By focusing on integration, buyers can increase their chances of success in obtaining and realizing their intended synergies. But how well can it go if the company’s integration lead is a first-timer?

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In this episode of the M&A Science Podcast, Learn the basics of M&A integration execution, with Aaron Whiting, Chief of Staff at Crownpeak.

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You will learn:

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Coaching an integration lead
Getting ready for day one
Kickoff meeting strategies
Challenges during integration
Setting alignment for kickoff meetings

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Crownpeak enables customers to create tailored digital experiences, to expand their brand and grow their revenue. Clients around the world including Unilever, Bosch, Nintendo, Asos and La Redoute trust Crownpeak's cloud-native SaaS Digital Experience Platform (DXP) solutions to achieve their data-driven content goals and level up their digital experience initiatives. Founded in 2001, Crownpeak continues to expand their product suite, providing Content Management, Digital Accessibility and Quality and Product Discovery capabilities to empower customers to build their own customized and successful DXP. Headquartered in Denver, Colorado, Crownpeak has offices in countries across the globe, including London, Paris, Amsterdam, Münster, Sofia and Dortmund, Germany.

Industry

Software Development

Founded

2001

Website

http://crownpeak.com

Aaron Whiting

Aaron Whiting is Founder of Kinetic PE and a private equity operating executive focused on helping portfolio companies build acquisition-ready operating systems. He has led acquisition integrations and business transformations since 2014, with experience across PE-backed software companies and portfolio environments connected to Vista Equity Partners, TA Associates, Battery Ventures, and K1. He has also appeared on M&A Science to discuss integration execution, first-time integration leads, sourcing, diligence, and managing integration from a project management lens.