Strategy
·  EPISODE
184
How to Improve the Sales Function During Integration
Having trouble building a sales function? In this interview, Richard Dunkel, Global Head of Field Enablement at Celonis, discusses how to improve the sales function during integration.
z-9n9448SRg
753699499

Richard Dunkel, Global Head of Field Enablement at Celonis

The sales operation is the cornerstone of every business. Without it, companies would not have revenue.

In this episode of the M&A Science Podcast, Richard Dunkel, Global Head of Field Enablement at Celonis, discusses how to improve the sales function during integration.

Things you will learn in this episode:

  • How to build an outbound pipeline
  • Active demand generation
  • Hiring leaders
  • Building the sales team
  • Focusing on customer experience

Richard Dunkel

TAKE THE NEXT STEP
Turn what you heard into a repeatable M&A practice.
Explore the Buyer-Led M&A Certification for practical frameworks, tools, and decision-making habits you can apply on your next deal.
Explore certification