How to capture revenue synergies in M&A

· EPISODE

173

Capturing Revenue Synergies

Revenue synergies are one of the most challenging metrics to achieve during integration, but are also the primary reason companies buy businesses. In this episode, Joe Heel, Chief Revenue Officer at Zebra Technologies, talks about capturing revenue synergies.

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Joe Heel, former Chief Revenue Officer at Zebra Technologies (NASDAQ: ZBRA)

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Revenue synergies are one of the most challenging metrics to achieve during integration, but are also the primary reason companies buy businesses. It's safe to say that many transactions fail to realize their intended value.

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In this episode of the M&A Science Podcast, Joe Heel, Chief Revenue Officer at Zebra Technologies, talks about capturing revenue synergies.

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You will also learn

Zebra’s acquisition of Motorola
Challenges of acquiring a bigger company
How to prevent culture clash
Go-to-market integration
Biggest mistake during acquisition

Joachim Heel

Joe Heel is the Chief Revenue Officer of Zebra Technologies and is responsible for growing the sales of Zebra’s products and solutions worldwide. Since Joe joined Zebra, its market value has increased sevenfold. A strong sales, services and commercial leader, Joe has senior management experience across several technology industries and has led organizations across the world. Before joining Zebra, Joe held leadership positions at IBM, Avaya, Sun Microsystems, and McKinsey & Company.

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