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Reverse Auction in M&A
Atul Tiwary, former Vice President of Corporate Development at Barracuda (NYSE: CUDA)
The M&A auction process creates competition among potential buyers and drives prices up. In most cases, proactive acquirers tend to avoid these types of transactions, but buyers can also initiate and create their own auction process.
In this episode of the M&A Science Podcast, Atul Tiwary, former Vice President of Corporate Development at Barracuda, talks about the reverse auction process in M&A.
Things you will learn in this episode:
- What is a reverse auction process
- The benefits of a reverse auction process
- Approaching target companies
- Communicating the reverse auction strategy
- Steps to execute a reverse auction process
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