Karen Ashley, Vice President, Corporate Development Integration at Cisco (NASDAQ: CSCO)

‍

M&A doesn't end when a deal closes. The deal's success relies heavily on how well the acquirer can integrate the target company. Revenue synergies are one of the most important, but also one of the hardest, things to achieve during integration. When two companies come together, their products and services often overlap, and it can be challenging to figure out how to market them as one company. 

‍

In this episode of the M&A Science Podcast, Karen Ashley, Vice President, Corporate Development Integration at Cisco, discusses how to realize go-to-market synergies.

‍

Things you will learn in this episode:

‍

• The importance of revenue synergies 
• Keep the plan realistic 
• Prioritization during integration planning 
• Why is revenue synergies so difficult 
• Best practices when planning for integration

‍